Founded in 2000, YMI® rapidly established itself as a leading junior and young contemporary denim house. Today, YMI has evolved into a lifestyle brand producing the best in denim, fashion bottoms and outerwear. The brand is passionate about every product produced and its commitment to exceptional styling, fit, quality and innovation. YMI appeals to girls and young women who are youthful, confident, vibrant and fashionable and express themselves through what they wear.