At New Balance, we believe in the word on the street. We believe in creativity, energy and imagination. We believe in form and function and shoes that put the style into life. We DON'T believe that classics ever fade away-the best stay special forever. That's why the New Balance Classics are loved by those in search of good looks and sheer quality. And that's why we still make them, the world still wears them, and the name is still New Balance.